Competition

Phone companies share some of the same brands with each other. They however don't share many of the same phones. With the brands having so many different kinds of phones they are spread out throughout the companies so that they all offer different types of phones. This helps to create some of the service that the companies recieve due to which phones there company carries.

People are drawn to different types of phones therefore the phone companies have to keep up with one another and have the best phones for there company to try and keep people using there service. If one company recieves the newest and best smartphone it could be a way to add new customers to there service. however this can be bad if they are not the company with the newest and best phone because then will leave there company to go to the one with the newest phone. With competition like this phone companies have to keep on there feet in order to be the best and have the most customers.